Viral format templates

Viral formats package proven short-form storytelling patterns into ready-made beat sequences. Each format specifies hook placement, escalation, proof, and CTA timing so your first draft is feed-ready.

Pick a family-linked format when the visual style matters as much as the script. Pick a universal viral format when you want a proven beat map on top of Freeform-style montage pacing.

Family-linked formats

• Minecraft — duo commentary over gameplay-style visuals; problem → pitch → CTA
• Cinematic — narrator-led emotional arc with cinematic scene imagery
• Social chat — messaging-thread storytelling with authentic chat UI

Universal viral formats

• Lightning tip — hook, stacked value, CTA in ~15 seconds
• Listicle — hook plus three numbered beats and a close
• Mini story — setup, tension, twist, resolution, CTA under one minute
• Before/after — problem, agitation, solution, proof, invite action
• POV skit — relatable point-of-view with a punchline turn
• Hot take — contrarian opener, rapid arguments, evidence, CTA

Format comparison at a glance

• Fastest to ship: Lightning tip, POV skit
• Highest trust building: Before/after, Cinematic
• Best for product mention: Minecraft, Before/after
• Best for text-forward viewing: Social chat, Listicle
• Best for emotional resonance: Cinematic, Mini story

Duration guidance

• Lightning tip — ~15 seconds
• POV skit — ~20 seconds
• Hot take — ~25 seconds
• Minecraft, Listicle, Before/after — ~30 seconds
• Social chat — ~35 seconds
• Mini story, Cinematic — ~45 seconds

Durations are recommendations, not limits. Adjust scene timing in the scene editor after generation.

Credits reminder

Each render consumes credits based on length and plan settings — budget roughly 8 credits per 30-second video. Free accounts receive 50 credits monthly; Pro and Business plans offer 2,000 and 10,000 respectively.